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Des Moines-Based Midwest Mattress Opens Its Doors in Cedar Falls

Midwest Mattress establishes its seventh location, second outside of the Des Moines Metro

Cedar Falls, IA – Midwest Mattress is now open in Cedar Falls, located at 316 Viking Plaza Dr., Suite 200. Once exclusively a Des Moines metro retailer, the mattress store has expanded north eastward, giving more Iowans the foundation for a better night’s sleep. This is Midwest Mattress’s seventh location, its second outside the Des Moines Metro.

Midwest Mattress offer a variety of styles and brands of mattresses to comfort even the lightest of sleepers. The store provides high quality brands like Serta, Restonic and HealthCare at affordable prices. Bed frames, pillows, mattress protectors and adjustable bases are also available at the Cedar Falls location.

Midwest Mattress has been selling a better night’s sleep since 2004. The company was founded by two Iowa businessmen who had worked in the mattress industry before and found that one giant pitfall in the “big chain” mattress stores was the lack of honesty on sales and advertising matters. Midwest Mattress was founded on the key values of transparency and affordability. The company has eliminated the commissions, spiffs, and co-operative advertising commonly built into today’s mattress prices.

“Some people say ‘you get what you pay for.’ And those people are right. For those who want to pay for big advertising budgets, high rent locations, and highly commissioned salespeople, Cedar Falls offers plenty of opportunities for buying new mattresses. For those who want to pay only for a great mattress, there’s Midwest Mattress” co-owner Joe Luhman said.

Midwest Mattress is proud of their Iowa roots, and 90 percent of the mattresses they offer are made in Iowa. They offer a line of 2-sided, flippable beds, by Consumer Digest Award winner Restonic, which are manufactured in Toledo, IA, as well as offering beds from industry leader Serta, which are manufactured in Clear Lake, IA.

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