Midwest Mattress has made it easy to get a great night’s sleep since 2005. Founded by two ‘big chain’ mattress store execs, the Iowa natives grew tired of the deceptive advertising and high pressure tactics commonly associated with big-box retailers. They took their industry knowledge back to the Midwest and added the missing ingredient… honesty.
In the age of information, the best way to market to consumers was to tell the truth. Show people how to intelligently shop for a mattress and invite them to do so based on that knowledge. No phony claims of savings or incorrect pictures of models in advertisements. They instead decided to showcase an aggressive pricing strategy by eliminating the commissions, spiffs, and cooperative advertising commonly built into today’s mattress prices. The result? A soft-sell, no haggle business approach which quickly caught on and started to grow.
Midwest Mattress operates 10 retail locations including Des Moines, Urbandale, Ankeny, Ames, Cedar Falls, Waterloo, Cedar Rapids, Coralville, and Altoona. Our factory-trained, Certified Sleep Experts help people find the right solution for their sleep needs. We strive to be better at every aspect of the customer experience with the industry’s longest satisfaction guarantee and the shortest lead times. Our selection of mattresses and bedding accessories include leading brands such as Simmons®, Beautyrest®, Serta®, Restonic®, Bedgear®, and MotoSleep®.